What is performance marketing?

Performance marketing is paid advertising where you pay for measurable outcomes — clicks, leads, purchases — rather than impressions. NextLayer runs Google Ads, Meta Ads, and LinkedIn Ads with full conversion tracking.

How much should I budget for performance marketing?

Most Klang Valley D2C and service businesses start with RM2,750-RM11,000/month in ad spend. NextLayer recommends a budget after analyzing your funnel, average order value, and target CAC.

What is the agency fee for performance marketing?

NextLayer charges either a monthly retainer (RM1,400-RM5,500/month) or 10-15% of ad spend, depending on campaign complexity and account size.

How do you track ROI?

Through Google Tag Manager, GA4, Meta Pixel, server-side tracking, offline conversion uploads, and CRM-tied attribution — giving you a clear view of cost per lead, cost per acquisition, and ROAS.

Performance Marketing

Drive measurable results with data-driven marketing strategies.

Our performance marketing approach focuses on measurable results and ROI. We use advanced analytics and optimization techniques to ensure every marketing dollar generates maximum returns.

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